To create content for Shade, a high end sunscreen brand, I first developed a brand identity and aesthetic.  The sunscreen is lightweight and smooth on the skin so I wanted the design to be clean and soothing.  I used shadows, muted colours and negative space to give the design a calm minimalist feeling.  The social media will be used as a mood board with images showing the carefree lifestyle that Shade encourages.

The product shots are all made and rendered in 3D.